Trend – Athflow
Even before the pandemic, casualization was already making its entrance.
In 2020 and 2021, it became very obvious: clothes should be comfortable.
Just to clarify, comfortable doesn’t mean you have to walk around in your pyjamas, lounge- or sportswear all day. Basically, every piece of clothing in your wardrobe should be comfortable. Why else did you buy it?
Of course, it could be that you naturally have a more active lifestyle and/or like a more sporty look. Good news for these working women: athflow is for you.
Ath what?
Athflow is when athleisure meets elegance. It is a mix of the words athleisure and flow. Athflow is the new athleisure and takes loungewear to the next level. The perfect blend of comfort, style and professionalism.
What to wear : the athflow trend
When it comes to dressing conform the athflow trend, think flowy pants, oversized blazers, casual jumpsuits, loose cardigans, lots of knitwear and fashionable jogging sets.
Basically casual and more oversized outfits that are professional enough for the “office,” stretchy enough for the yoga mat and comfy enough for the couch.
It is that one outfit you wear when you have a video call and want to look professional without compromising on comfort, and makes you able to go for a walk during your lunch break.
Lynn Mikolajczak is a former lawyer, business wear expert, trendwatcher and founder of LM Fashion Agency. She aims to make business wear more visible and accessible. Lynn also strives for a better representation of working women in the fashion industry and media in general.