Max Factor – Lash and brow revival

Max Factor introduced in December the latest lash innovation: Lash Revival Mascara.
A volume-building mascara with a unique lash-strengthening formula to create smooth separated lashes with a clump-free finish. In just 4 weeks, your lashes look and feel stronger, longer and fuller.

Also for eyebrows, Max factor came up with a new product: the Brow Revival Gel.
Fuller-looking brows that stay in place all day. The Brow Revival Gel is waterproof, smudge-proof and enriched with 4 oils.

Social media campaign

The Ambitious Brune received a press letter and a PR Box with the products of Max Factor to test and create awareness around them.

In the PR box was:

  • Lash Revival Mascara
  • Lash Revival Volume Boosting Primer
  • 3 Brow Revival Gels in different colours

Content creation for Max Factor

The Ambitious Brune created for this social media campaign

  • Photoshoot with the products
  • Instagram Stories
  • Instagram carrousel picture
  • Blogpost¬†with distribution to IG Stories (incl. swipe up), Facebook and LinkedIn.