Max Factor introduced in December the latest lash innovation: Lash Revival Mascara.
A volume-building mascara with a unique lash-strengthening formula to create smooth separated lashes with a clump-free finish. In just 4 weeks, your lashes look and feel stronger, longer and fuller.
Also for eyebrows, Max factor came up with a new product: the Brow Revival Gel.
Fuller-looking brows that stay in place all day. The Brow Revival Gel is waterproof, smudge-proof and enriched with 4 oils.
Social media campaign
The Ambitious Brune received a press letter and a PR Box with the products of Max Factor to test and create awareness around them.
In the PR box was:
- Lash Revival Mascara
- Lash Revival Volume Boosting Primer
- 3 Brow Revival Gels in different colours
Content creation for Max Factor
The Ambitious Brune created for this social media campaign
- Photoshoot with the products
- Instagram Stories
- Instagram carrousel picture
- Blogpost with distribution to IG Stories (incl. swipe up), Facebook and LinkedIn.